Let me say this at the outset: I love NetNewsWire Lite, the excellent free newsreader from the folks at Newsgator. It handles secure news feeds, it lets me group the hundreds of feeds I subscribe to, it’s fast, it’s free and it syncs with the Newsgator online reader so that I can read my feeds from both my MacBook or my iPhone.

Some rant, huh? Well here it comes. You see, NNW lets me sort the messages in my feeds in several ways. I can set them to be ordered by title, source or arrival order. I don’t see why anyone would want them sorted by anything but arrival order, but, to each his own.

Now, it’s super convenient to change the sort order. Just like any other Mac application, all I have to do is click on the column heading to sort by that column. But… there’s no column to display arrival time!!! In other words, if I want my news to display in arrival order (with the newest on top) I need to set that in a menu. But, in order to set it to sort by any other value, all I have to do is click on the screen. Which I do. Often. By mistake. A lot. Grrrrr.

It’s super-easy to set the sort to the wrong preference and super-difficult to set it to the right one. WHY?!

•  We’re moving the operation to Dreamhost, where Seth has a number of other projects hosted. They have a good track record and we’re happy with them.
• The new site is up and running and we’re waiting for the domain transfer to happen. If you’re just that curious, you can see evidence here.
• No, you can’t get in early.
• Once we finalize things (sometime next week), a post will be made here at the temporary site letting you know that you can return to our original URL. Seth assures me that all of the content (including comments) will travel. Keep your fingers crossed.
• As much as we had hoped to avoid it, it looks like the new site will have some advertising, in an attempt to cover some of the cost of keeping the lights on. If you know of any sponsorship opportunities, hold on to them until next week.
• We have not made any final decisions regarding the design of the new site. Keep the suggestions coming!

Read the original post for the details… and remember that you must complete an offer. Only one person has successfully done that so far! Here is our current status:

Welcome… what do you think of the theme? When we move to our new, permanent home, a redesign is in order. You like this template?

Anyone care?

If you have an opinion, a suggestion or anything at all to say, please do so in the comments. If the discussion is as empty as I expect it will be, I will assume that most of our readers have moved on to some of the other excellent Mac news sites.

**Update**: Well, there are at least six of you reading.

Thanks to everyone who commented and sent in emails, it’s good to know that people care. I understand that people find the site helpful and it’s encouraging to find out that people think our archives are so helpful. The site will stay here for a while and I’m going to think about options to keep things going.

One commenter suggested aiming for just one opinion piece per week, which I could probably swing, and another suggested allowing user-submitted content. Anyone interested enough (and willing enough) to volunteer to help out?

**SECOND UPDATE**: We’re up to five registrations, but not one of them has completed a qualifying offer. Read the fine print and be careful to follow instructions. We’ll never get our phone if this keeps up.

**UPDATE**: We’ve had three brave souls register with the affiliate site already, and it’s only been about 24 hours since my first post. However, no one has linked to this post from their own website. Let me reiterate: If you help our investigation out, you will be registered in the drawing for the free iPhone we all work to earn.

You can help by either:

1. Registering and completing an offer through our referral link (2 entries in the drawing)
2. Linking to this post from your own website or blog (1 entry)

The first 14 individuals who complete offers will recieve iTunes Gift Cards as well as their entries. Read on for the details.

———————————-

I wavered about posting this, but I think it’s a good idea.

You’ve seen the sites before; they’ve been around for years. They ask you to complete affiliate offers then get other friends of yours to do the same; when you do, the “free stuff” site gets a micro-kickback from the affiliate company. If you manage to complete the offers and get enough others to do so, too, the site gives you a free gift.

The coolness of Apple hardware has made for a number of these sites, offering things like iPods, Mac minis and, now, of course, the iPhone. I found one such site and took a look at it – unlike its predecessors, there were no flashing ads, no annoying stuff, just clear instructions and an honest take on the whole affiliate-offer process.

So, what the heck? I signed up. I was able, in the span of ten minutes, to sign up, get confimation and complete an affiliate offer. Two days later, when the site showed that they had received notice that I had completed the affiliate’s offer, I cancelled my membership and was never charged a dime.

I completed the BetZip offer. BetZip is an online gaming site that asked me to join as a $20/month member of their Player’s Club. My free trial membership lasted all of three days and both the sign-in and cancellation process were simple. Now, I’m not suggesting that you sign up planing on cancelling (because you may be interested in the BetZip Player’s Club or any of the other affiliate offers), but I want to point out that, from where I am sitting, this entire operation seems to be on the up-and-up.

Of course, as a journalist, I would like to find out for sure. So, here’s what I propose:

1. At the end of this post, there will be a referral link to the Free iPhone site. If you want to play along, click that link.
2. You will need to create an account for yourself and you should read all the terms and conditions carefully.
3. Once you have a membership, complete an offer. I recommend the BetZip offer, but there are many others, some of which may be for services you have interest in.
4. I will keep updating this post with information about how far along my application is – as of now, I need 12 referals to get a free 4GB iPhone. (Actually, the award will be a $500 Apple Gift Card.)
5. When the offer is completed, I will award the participants as follows:

Everyone who has completed an offer through my referral link (up to the first 14 completed offers) will receive a $5 iTunes Gift Card and one entry in the Grand Prize Drawing (see below)

Everyone who has commented to this thread with a comment pointing to a post on their own weblog which points back to this post will receive one entry in the Grand Prize Drawing

When the offer is complete and I receive the $500 Apple Gift Card, we will hold a random Grand Prize Drawing and award the Gift Card to one lucky MacMove reader.

In other words, in the name of Investigative Journalism, **we’re going to give away almost $100 in iTunes Gift Cards and at least $500 on an Apple Store Gift Card** (assuming the Free iPhone site is legit).

You can receive an iTunes Gift Card by being one of the first MacMove Readers to complete an affiliate offer and you can enter the Grand Prize Drawing by either completing an offer or by linking to this post on your own weblog (and posting the URL of that blog post as a comment to this post), or both. Whew… that’s a little confusing.

So, get cracking. I will post updates here as we go. Here is the [link](http://www.snipurl.com/freefone).

I realize that this is all a little convoluted so, once again, just to be clear: **MacMove is *not* going to keep the iPhone and, on top of that, we’re going to give away iTunes Gift Cards just for your participation.** You stand to win an iPhone here, along with the ability to get your own friends to complete offers to help you get another one.

Over at his [personal weblog](http://blog.screencastsonline.com/scoblog), [ScreenCasts Online](http://screencastsonline.com/) creator Don McAllister asks an interesting question: Why didn’t Apple make *any* Mac-related announcements at MWSF? Yeah, the tv works *with* a Mac, but that’s hardly the same thing as an announcement of an update to iLife or iWork, or a preview of additional features of Leopard, or other such goodies.

Some have suggested that the iPhone was simply too important a message to dillute with other announcements – and I suspect that that is probably true – but Don’s take on the issue is far, far more exciting.

Consider the following pieces of evidence:

1. Apple has evidently discontinued the iSight video camera, which is no longer available at the online store or in Apple retail stores. This has led many to speculate that Apple is soon going to announce a new line of improved Cinema Displays including builit-in iSight cameras.

2. Apple’s top-of-2007 website hype promised that this will be the year that everything changes. The line was, “The first 30 years were just the beginning. Welcome to 2007.” That kind of hype could easily mean more than just a phone.

3. The iPhone includes a touch-based interface, which, in the Keynote and all marketing materials, is being refered to as “Multi-Touch ™.”

4. More than a year ago, researchers at NYU released a video demonstration of a [technology](http://cs.nyu.edu/~jhan/ftirtouch/) they called “Multi-Touch Interaction” which allows for fingertip control of a computer’s UI in a fluid and realistic way (click that link to watch the really cool video).

5. Following Jobs’s Keynote Address at MWSF, the NYU site was changed to include the line, “Update: Yes, we saw the keynote too! We have some very, very exciting updates coming soon- stay tuned!”

Hmmm.

As I said, I think that McAllister’s prediction is unlikely. But I also think it’s the coolest, most exciting prediction I’ve seen in a long time and, like with most predictions of complex, almost-fantasy technology, if anyone could do it, Apple could.

McAllister [says](http://blog.screencastsonline.com/scoblog/?p=176):

>OK, so here is my prediction!

>Leopard will include support for the multi touch gesture technology as demonstrated in the iPhone and be launched simultaneously with a completely revamped range of Desktop Macs and touchscreen Cinema Displays.

*That* would certainly redraw the landscape of personal computing. Consider for a minute: OS X has included support for tablet-based input for a long time now, thanks to [Inkwell](http://www.apple.com/macosx/features/inkwell/). Over on the Windows side, pundits have been trying for years to get users to believe that they should buy tablet PCs, but so far, most consumers are not convinced.

The problem with Tablet PCs is that, while they offer a different kind of input, they don’t really offer a different kind of interface. That is to say, they begin with the tool (the pen), not with the interface. The designers never asked when pen-based input would be most appropriate… they just found a way to make it work everywhere, for better or for worse.

With the iPhone, Apple has created an entire device OS that you can operate with your fingertip. It’s perfect and seamless and complete. Such a thing isn’t appropriate for a computer, right? Well… what about full-screen photo editing in iPhoto, which is done entirely with pointing, clicking and sliders? What about editing in iMovie and Garageband, which is all about scrubbing timelines and re-arranging clips?

What if, when appropriate, Leopard changes to a full-screen, fingertip-based GUI (if you want), allowing you to “touch” your digital content the same way iPhone lets you touch your music?

I dunno… sounds cool. What do you think?

>Steve Jobs’ blockbuster keynote at last week’s Macworld was brilliantly and powerfully delivered — one of his best ever. It was also a colossal mistake.

Basically, Elgan feels that, for several reasons, Apple should not have pre-released the iPhone at MWSF, instead waiting until June when the unit actually ships. He goes on to quote Current Analysis’s Avi Greengart (a friend of ours here at MacMove), who predicted a “backlash of sorts as people figure out how much this thing [the iPhone] doesn’t do.”

Elgan and Greengart are, of course, right. The five reasons Elgan gives for thinking that MWSF was too early to demo the new phone are all on-target and make sense. However, when he gets to the important part, attempting to understand *why* Apple and Jobs might have decided to unveil the iPhone last week instead of waiting, he overlooks the obvious reason.

Elgan says:

>It’s possible Apple announced iPhone so Apple wouldn’t follow the LG KE850 [a similar looking phone] to the market and look like a copycat.

>Maybe Jobs wanted to divert attention away from the backdating scandal. Maybe Jobs decided that Apple TV was too weak of a product to carry a keynote. Maybe the motive was good old-fashioned FUD.

Umm… what about the other reason? You know, the one that Jobs *actually explained during the Keynote?*

According to the [Engadget transcript](http://www.engadget.com/2007/01/09/live-from-macworld-2007-steve-jobs-keynote/) of the Keynote, Jobs said:

>When’s it going to be available? We’re shipping them in June — we’re announcing it today because we have to go get FCC approval… we thought it’d be better to introduce this today rather than let the FCC introduce this.

Everyone who builds phones has to let the FCC examine them in a process similar to a patent application. Once the FCC has the phone in its hands, the design becomes public; that’s how sites like Engadget get information about upcoming phone releases before they’re announced.

So, since the iCat would have been let out of the iBag by the FCC soon anyway, Jobs and Apple decided to take the stage at MWSF and announce it themselves, upstaging CES, Microsoft’s agonizing Vista launch and most non-technology news in the process.

Lessee: keep the phone a secret and let it leak when the FCC gets it, or take the stage in front of the largest pro-Apple audience of the year and, just when everyone is expecting something cool, give them exactly what they want. Hmm… which should Jobs and Apple have chosen?

Elgan concludes his piece:

>Whatever the reason, I think Apple’s CEO made a big mistake. A June unveiling that coincided with the actual product launch would have… been the traditional Apple home run.

Yes, it would have. Of course, in this place we call the Real World™, responsible adults recognize that, sometimes, you can’t hit the ball out of the park, so they settle for a stand-up double that puts two runners in scoring position. For the next six months, every one of Apple’s competitors will be reacting to the iPhone and the tv, while Microsoft is busy gloating about Vista, The OS That Almost Catches Up To Tiger™.

Then, in June, when Apple announces that they’ve sold a bazillion tvs and pre-sold every iPhone they can make, they will announce the immediate shipment of Leopard, once again catching Microsoft flat-footed and distracted.

Could things have worked out better for the iPhone announcement? Maybe (although, really, probably not, considering FCC policy). Given the real-world situation, Apple made the best of the opportunity MWSF presented and is poised to have (another) great year, with innovative products and excited users.

Here’s hoping that Computerworld, Macworld and Mike Elgan will see the whole picture.

MacMinute is reporting that:

>According to a preliminary functional Bill of Materials (BoM) estimate created by iSuppli Corp., each Apple iPhone sold will generate nearly a [50 percent gross margin](http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/01-18-2007/0004508382&EDATE=) for Apple Inc. and partner Cingular Wireless, giving the companies a hefty profit, as well as plenty of room for future price cuts.

I can’t even list all of the reasons why this is stoopid. But how is this for starters: Uh, Mr. iSuppli? Do you think that the plans for the iPhone fell into Cupertino directly from heaven? Or, perhaps, might it be a little more likely that Apple might have incurred some R&D costs while designing the most advanced and easiest-to-use cell phone interface on the planet?

Ugh. Just reading that press release made me dumber.

**Update**: Nice to see that Gruber agrees with me in [calling BS](http://daringfireball.net/linked/2007/january#fri-19-bullshit_margins) on this “estimate.”

A while back, when Steve Jobs demoed Time Machine at the WWDC, I [wrote about](http://www.macmove.com/mm/archives/apple/thoughts-on-time-machine) how neat it would be if Apple included an external hard drive with all computers running Leopard so that backups would have a place to be written to.

Here’s what I wrote:

>What if, when you buy a Mac, there’s a small, Apple-designed hard disk in the box, maybe something like an iPod, but without the screen and scroll-wheel? A quick search tells me that I can buy an external 250 GB hard drive for about US $100. Buying at volume, Apple can certainly afford to include one with a new computer purchase.

>Now, take it one step further: every current Mac has both Firewire and USB 2.0 ports. What if the boxed version of Leopard includes this hard disk as well? What if Apple were to sell Leopard along with a drive so that, out-of-the-box, every Mac user got everything they needed to never lose any data ever again?

>And, as long as we’re dreaming, what if Apple included this bus-powered drive and cable with every Mac or Leopard box without raising the price?

Well, over at [The Apple Blog](http://theappleblog.com), BJ Clark is [thinking](http://theappleblog.com/2007/01/10/pubnew-airport-extreme-features-leopard-ready/) along the same lines, with some up-to-date information regarding the new [Instant Drive Sharing](http://www.apple.com/airportextreme/sharing.html) capabilities built in to the upgraded AirPort Extreme:

>…backing up is a great idea, but it’s a bit pointless to back something up to the same drive or the same computer. Are you catching on here? Hook up a drive to the AirPort, and instant back up source. Pretty slick if you ask me.

That makes sense to me… a lot of sense.